CAS.AI Launches Referral Program: Grow Together, Earn Together
CAS.AI Launches Referral Program: Grow Together, Earn Together Most mobile game studios don’t fail because they build bad…
Articles by Oleg Shlyamovich
The Mobile Game Publishing Reality
This article breaks down the brutal math: only 1 in 300 indie games reaches $30,000/month, compared to 1 in 10 for publisher-backed titles. The reason comes down to three structural gaps: marketing budgets too small to fuel growth, no predictive analytics to guide user acquisition, and compounding disadvantages in CPI and ARPDAU that make breaking even nearly impossible.
ILRD Is Not a Setting. It’s the Foundation of Your Monetization Stack.
ILRD isn’t just a setting. It’s the base of your monetization stack. If you’re still looking at yesterday’s aggregate revenue and calling it “performance,” you’re flying blind. In modern user acquisition (UA), seeing $27,000 in daily revenue doesn’t tell you whether your campaigns are profitable, whether your ad frequency test is working, or whether your cheapest advertising channel is quietly hurting lifetime value (LTV). Impression-Level Revenue Data (ILRD), which measures revenue earned per individual ad impression, changes that. It connects every ad impression to a real user, specific device, and the original traffic source, turning return on ad spend (ROAS) optimization, analyzing groups of users over time (cohort analysis), and combining ads with in-app purchases (hybrid monetization) into measurable systems instead of relying on educated guesses. But IRLD isn’t just about turning it on. Waterfall floor math, bidding mechanics, alternative stores like RuStore, and Meta's platform restrictions can introduce discrepancies that quietly corrupt your signal and your UA decisions. In the full article, we break down what’s normal, what’s fixable, and what’s catastrophic. We also show you how to verify your IRLD before every build. If you’re using target Return on Ad Spend (tROAS) in 2026, this isn’t optional reading.
Mobile App Monetization Under Siege: Maturing Algorithms Kill Organic Growth as User Acquisition Takes the Crown
ASO and paid user acquisition have merged into a single growth system as store algorithms focus on product quality, Apple expands ad placements, and organic-only strategies lose ground inside the competitive app economy of 2025. Mobile marketing entered 2025 at a crossroads. The rules that governed app growth for years - organic optimization here, paid acquisition there - no longer hold. Apple Search Ads rolled out new placements, user behavior shifted in unexpected ways, and competition intensified across every category. The result? ASO stopped being a standalone discipline practiced in isolation and became inseparable from the entire product and marketing funnel.
January, as strong as Black Friday: record UA efficiency at CAS.ai
In mobile games, January has long had a reputation as a “dead” month. Once the holidays are over,…
Mobile Game Publishing: The Growth Workflow We Use at CAS.AI
Mobile game publishing at CAS.AI is built for scaling mobile games with a data-driven system: CPI→ROAS UA, hybrid monetization (bidding + waterfall), ASO A/B tests, and creative iteration. Learn the baseline metrics we require and the workflow we use to scale profitably into Tier-1 geos.
The Hidden Retention Trap in Staged Rollouts — And How to Fix It
Staged rollouts can distort retention and produce misleading cohort data. Here’s how version mixing happens and how to protect your metrics from false signals.
Mobile Game Publishing Behind the Scenes: How Growth Really Happens
A behind-the-scenes look at mobile game publishing and the real levers of growth. Four case studies show how CAS.AI scales indie games with data-driven strategies.
CAS.AI Method in Action: Reliable, Scalable Mobile Publishing
CAS.AI’s method for mobile publishing and scaling apps: clear KPIs, small UA tests, ILD-driven monetization, and Tenjin analytics. Learn how we validate D0/D7, tune ad mix, and scale reliably across geos and channels.
AdMob Android 15 Bug & AppLovin Changes: imp/DAU Down in Aug–Sep 2026
Android 15 AdMob interstitial close-button bug and AppLovin flow tweaks cut retention and imp/DAU in Aug–Sep 2025. We explain causes, impact, and what to do.
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