Publishing

CAS.AI publishing insights: what we sign, how we launch, and the frameworks we use to grow revenue after release.

Mobile Game Growth

The Mobile Game Publishing Reality

This article breaks down the brutal math: only 1 in 300 indie games reaches $30,000/month, compared to 1 in 10 for publisher-backed titles. The reason comes down to three structural gaps: marketing budgets too small to fuel growth, no predictive analytics to guide user acquisition, and compounding disadvantages in CPI and ARPDAU that make breaking even nearly impossible.

April 8, 2026 9 min read
Mobile game publishing workflow banner showing user acquisition, creatives, monetization, analytics, and ROAS around a mobile game dashboard in a futuristic UI.
Publishing

Mobile Game Publishing: The Growth Workflow We Use at CAS.AI

Mobile game publishing at CAS.AI is built for scaling mobile games with a data-driven system: CPI→ROAS UA, hybrid monetization (bidding + waterfall), ASO A/B tests, and creative iteration. Learn the baseline metrics we require and the workflow we use to scale profitably into Tier-1 geos.

December 19, 2025 5 min read

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