CAS.AI publishing insights: what we sign, how we launch, and the frameworks we use to grow revenue after release.
This article breaks down the brutal math: only 1 in 300 indie games reaches $30,000/month, compared to 1 in 10 for publisher-backed titles. The reason comes down to three structural gaps: marketing budgets too small to fuel growth, no predictive analytics to guide user acquisition, and compounding disadvantages in CPI and ARPDAU that make breaking even nearly impossible.
In mobile games, January has long had a reputation as a “dead” month. Once the holidays are over,…
Mobile game publishing at CAS.AI is built for scaling mobile games with a data-driven system: CPI→ROAS UA, hybrid monetization (bidding + waterfall), ASO A/B tests, and creative iteration. Learn the baseline metrics we require and the workflow we use to scale profitably into Tier-1 geos.
A behind-the-scenes look at mobile game publishing and the real levers of growth. Four case studies show how CAS.AI scales indie games with data-driven strategies.
CAS.AI’s method for mobile publishing and scaling apps: clear KPIs, small UA tests, ILD-driven monetization, and Tenjin analytics. Learn how we validate D0/D7, tune ad mix, and scale reliably across geos and channels.
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