издатель мобильных приложений в мире
клиентов и студий, использующих наше ПО
стран, где работают наши клиенты
сотрудников
офиса в городах Европы
лет опыта
Мы активно принимаем участие в международных конференциях игровой индустрии по всему миру, читая лекции о секретах успеха в монетизации рекламы
White Nights Berlin`22
Games Gathering, Kyiv`21
Talents in Games, online`22
Узнайте непосредственно от ведущих разработчиков мобильных игр о том, почему они выбирают CAS
CEO, Vasilkoff Cy Ltd
«Мой рекламный доход увеличился в 3 раза после перехода на CAS в июне 2021. И он продолжает расти»
CEO, EvKar Games
«В CAS не нужно ежедневно контролировать ценовые флоры и водопады. У нас появилося 2-3 часа свободного времени каждый день. И это здорово!»
Ср 11, 2026
Starting in February 2027, Google Play will measure how much memory Android apps and games use, and how much unused code they ship. The new limits depend on device RAM and are judged on the 90th percentile of usage over 28 days. Apps that cross the limits risk reduced store visibility and restrictions on publishing updates. For anyone monetizing with ads, this is a revenue issue, not just an engineering one. Every network SDK adds code, and every preloaded creative holds images and media in RAM. On 4 GB phones, that margin is thin. When Android slows or closes an app, the session ends, and so do the impressions in it. The fix starts with a leaner mediation stack: fewer heavy SDKs, smarter preloading, tighter code. CAS.AI helps publishers keep the networks that earn their place while protecting speed and stability. Read how to prepare before the February 2027 deadline.
Вт 11, 2026
On October 13, 2026, Google launched Game Finder, an AI-powered feed in the Play Store that builds a personal “Gamer DNA” profile for each player. Using Gemini, it recommends games based on signals like session length, pace, and core gameplay, and explains why each title fits. Players can fine-tune the feed, including steering away from heavy in-app purchases. Access is limited to opted-in adult players in the US for now, but Google has confirmed that more markets are coming. The shift is clear: discovery is moving from charts and keywords to personal relevance. For developers, that means store metadata should communicate feel, not just features, and monetization becomes part of how a game gets matched to its audience. Ad placements that break a player’s rhythm hurt retention and recommendations alike. Here is what Game Finder changes, what remains unknown, and how to prepare with a well-tuned ad-supported or hybrid model.
Ср 10, 2026
Pull up an ad dashboard and you are hit with a wall of numbers. Most are technically correct, but almost none tell you what to do next. This glossary breaks mobile app monetization metrics into the questions they actually answer: what your inventory is worth, what each user is worth, whether you are spending wisely to acquire them, and where revenue leaks out in the auction. You will find clear formulas and quick examples for eCPM, ad fill rate, ARPDAU, ARPMAU, CPI, and eROAS, plus a guide to ad formats like interstitial, rewarded video, native ads, and offerwalls. We also explain how ad mediation, waterfall, header bidding, RTB, DSP vs SSP, and app-ads.txt shape your results, and close with a six-step weekly routine for spotting problems fast. Whether you run a casual game or a utility app, you will know what to track and what to fix.
Пт 10, 2026
Most mobile game teams treat Halloween as a date on the calendar: add a pumpkin, launch a spooky banner, and wait for the revenue. The data says otherwise. Median Halloween-week revenue across top titles barely moves, so the holiday brings attention, not dollars. Players show up in October, but whether they install, return, or spend depends on your offer and your promotion. What turns that attention into results is the plan behind it. This playbook walks through the full funnel: building acquisition around the first session, bringing lapsed players back, deciding which LiveOps events are worth the effort, running a smarter in-app and web shop, monetizing players who never buy, and measuring what sticks once October ends. You’ll also find a practical checklist for before, during, and after the event, plus sources flagged for age and vendor bias. Use it to finish this season strong and start planning next year’s.
Вс 10, 2026
Every mid-size publisher has heard the webshop pitch: dodge the App Store’s 30% commission, keep more margin, done. The math looks clean on a slide, less clean in your actual P&L. This piece breaks down what’s really changed in 2026’s commission landscape (Apple’s proposed 15% link-out fee, the EU’s Core Technology Commission), and runs honest numbers on what a webshop actually captures: existing payer spend, not new revenue. First-purchase conversion sits in the low single digits industry-wide, which means a webshop only ever touches a small slice of your base; the 95%+ who never pay get nothing from it. The real opportunity most mid-size publishers leave on the table isn’t the app store tax. It’s ad yield on the non-paying majority. This is a decision framework for building both channels correctly, rather than picking a side.
Пн 09, 2026
Q4 ad monetization usually turns into a mad dash at the last minute, but the teams that actually win break the quarter into four sleek phases instead of treating it like one endless holiday sprint. The secret is to sync your strategy with the market’s mood swings: September and October are your time to fix tracking, rebuild those audience pools, and run scrappy, low-cost creative tests. Come November, it’s all about scaling up fast and tweaking price floors to catch those sky-high Black Friday eCPMs. By late December, the smart move is to double down on App Store Optimization and scoop up zero-CPI organic installs from all those shiny new devices getting unboxed. And when January rolls in, you get a golden window for cost-effective retention campaigns while CPMs take a nosedive. If you stick to this phased game plan instead of scrambling mid-season, you’ll keep your fill rates healthy, squeeze every drop from peak ad revenue, and set yourself up for user value that actually lasts past the holidays.
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