О компании

Toп-50

издатель мобильных приложений в мире

700+

клиентов и студий, использующих наше ПО

27

стран, где работают наши клиенты

150+

сотрудников

4

офиса в городах Европы

9

лет опыта

Наша деятельность

Berlin

Kyiv

Dubai

Limassol

Krakow

San Paolo

İstanbul

Giza

Las Vegas

Мы активно принимаем участие в международных конференциях игровой индустрии по всему миру, читая лекции о секретах успеха в монетизации рекламы

White Nights Berlin`22

Games Gathering, Kyiv`21

Talents in Games, online`22

Бренды, с которыми мы сотрудничаем

Довольные клиенты

Узнайте непосредственно от ведущих разработчиков мобильных игр о том, почему они выбирают CAS

Саймон Папазов

CEO, Vasilkoff Cy Ltd

«Мой рекламный доход увеличился в 3 раза после перехода на CAS в июне 2021. И он продолжает расти»

Евгений Каравашкин

CEO, EvKar Games

«В CAS не нужно ежедневно контролировать ценовые флоры и водопады. У нас появилося 2-3 часа свободного времени каждый день. И это здорово!»

Новости

ILRD Is Not a Setting. It’s the Foundation of Your Monetization Stack.

Пт 03, 2026

ILRD isn’t just a setting. It’s the base of your monetization stack. If you’re still looking at yesterday’s aggregate revenue and calling it “performance,” you’re flying blind. In modern user acquisition (UA), seeing $27,000 in daily revenue doesn’t tell you whether your campaigns are profitable, whether your ad frequency test is working, or whether your cheapest advertising channel is quietly hurting lifetime value (LTV). Impression-Level Revenue Data (ILRD), which measures revenue earned per individual ad impression, changes that. It connects every ad impression to a real user, specific device, and the original traffic source, turning return on ad spend (ROAS) optimization, analyzing groups of users over time (cohort analysis), and combining ads with in-app purchases (hybrid monetization) into measurable systems instead of relying on educated guesses. But IRLD isn’t just about turning it on. Waterfall floor math, bidding mechanics, alternative stores like RuStore, and Meta’s platform restrictions can introduce discrepancies that quietly corrupt your signal and your UA decisions. In the full article, we break down what’s normal, what’s fixable, and what’s catastrophic. We also show you how to verify your IRLD before every build. If you’re using target Return on Ad Spend (tROAS) in 2026, this isn’t optional reading.

Mobile App Monetization Under Siege: Maturing Algorithms Kill Organic Growth as User Acquisition Takes the Crown

Пт 02, 2026

ASO and paid user acquisition have merged into a single growth system as store algorithms focus on product quality, Apple expands ad placements, and organic-only strategies lose ground inside the competitive app economy of 2025. Mobile marketing entered 2025 at a crossroads. The rules that governed app growth for years — organic optimization here, paid acquisition there — no longer hold. Apple Search Ads rolled out new placements, user behavior shifted in unexpected ways, and competition intensified across every category. The result? ASO stopped being a standalone discipline practiced in isolation and became inseparable from the entire product and marketing funnel.

January, as strong as Black Friday: record UA efficiency at CAS.ai

Вт 01, 2026

In mobile games, January has long had a reputation as a “dead” month. Once the holidays are over,…

Mobile Game Publishing: The Growth Workflow We Use at CAS.AI

Пт 12, 2025

Mobile game publishing at CAS.AI is built for scaling mobile games with a data-driven system: CPI→ROAS UA, hybrid monetization (bidding + waterfall), ASO A/B tests, and creative iteration. Learn the baseline metrics we require and the workflow we use to scale profitably into Tier-1 geos.

ASO in 2025: How to Make Sure Users Can Actually Find Your App Page

Пт 12, 2025

ASO in 2025 is no longer a checklist but a full growth strategy. This article explains how App Store Optimization really works today, how App Store and Google Play algorithms interpret your metadata and visuals, and why a systematic, data-driven ASO approach has become a competitive advantage. We break down keyword strategy, localization, A/B testing, and the role of tools like ASOMobile in improving app visibility, conversion rates, and organic growth.

The Hidden Retention Trap in Staged Rollouts — And How to Fix It

Пт 12, 2025

Staged rollouts can distort retention and produce misleading cohort data. Here’s how version mixing happens and how to protect your metrics from false signals.

Mobile Game Publishing Behind the Scenes: How Growth Really Happens

Ср 12, 2025

A behind-the-scenes look at mobile game publishing and the real levers of growth. Four case studies show how CAS.AI scales indie games with data-driven strategies.