World's mobile apps publisher
Clients and studios using our software
Countries our clients work in
Employees
Offices in European cities
Years of experience
We actively participate in international game industry conferences around the world, delivering lectures about the secrets of success in ad monetization
White Nights Berlin`22
Games Gathering, Kyiv`21
Talents in Games, online`22
Hear directly from mobile game developers about why they chose CAS
CEO, Vasilkoff Cy Ltd
«My app`s revenue increased by 3 times. I`ve integrated CAS in June 2021. And it continues to grow»
CEO, EvKar Games
«You don`t need to control price floors and waterfalls. That`s why we have 2-3 free hours per day. It`s really good»
Tue 09, 2026
By Q3 2026, AI-generated creative isn’t an experiment; it’s the default production method for most UA teams. But that shift created a new bottleneck: not making variants, but deciding what to do with them. Ad accounts that once ran 5-8 creatives now cycle through 30-50, and no human reviewer can keep up with that volume. Studios are pulling ahead, automating not just generation but the decision layer. Their systems flag CTR decay, frequency saturation, and CPM drift before dashboards catch up, then automatically rotate and regenerate creatives. Most teams optimize for install volume because it’s easy to track, but it’s the wrong metric. A creative can win on CPI and still fail on retention and revenue. The real gap is whether studios connect creative performance to downstream monetization, not just installs. Mediation-layer transparency becomes a creative-testing tool, not just a finance metric.
Wed 08, 2026
Your UA team is busy chasing D7 ROAS. Product rolls out new IAP bundles. Ad ops keeps adjusting interstitial floors. Each team is optimizing on its own, and the player ends up stuck in the middle. They get hit with ads before they even see a purchase offer. Or they run into a paywall when all they wanted was a rewarded video. Hybrid monetization tossed out the old playbook. You cannot just pick ads or IAP now. The studios that win in 2026 run both at the same time for every player. Now every user has two lifetime value curves, not one. Mediation decides who sees ads, how often, and under what rules. This piece covers where studios slip up when they try to add hybrid monetization to a UA plan that only thinks about one thing. It shows how one mid-core studio rebuilt its stack using entitlement checks and frequency caps for different player groups. There is also a five-step sequence for setting up mediation without ruining the player experience.
Thu 07, 2026
Measuring UA Without IDFA: What Actually Works in 2026 Deterministic tracking is gone. Most UA teams still act as if nothing has changed. IDFA and GAID let marketers pretend they had precision. Last-click attribution just let platforms take credit for organic users. Privacy rules didn’t ruin mobile marketing. They showed how shaky it was all along. Here’s what actually works: SKAdNetwork, Marketing Mix Modeling, incrementality testing, and contextual cohort targeting. Use all four if you want to keep your growth team profitable. Privacy-first programmatic mediation keeps eCPM high without device IDs. Blended CPI is the only KPI that gives you the real picture. If you’re still hoping user-level tracking will return, stop waiting. Here’s what to do instead. Read the full guide
Mon 06, 2026
Non-gaming apps are set to out-earn games in 2025: $85.6 billion versus $81.8 billion. But if you’re leaving most users unmonetized, the headline is irrelevant. Most non-gaming apps blow it in three main ways: They obsess over subscriptions, which only convert 2-5% of users; run lazy, single-format ad stacks; and cling to the myth that better monetization ruins the user experience. It doesn’t. Combine ads and subscriptions. Watch lifetime value jump over 50%. Users who hit rewarded video are 4.5 times more likely to pay. Clearly, the formats work. Hybrid models work. The blueprint is already out there. Gaming has already paid the price to figure this out. Skip the mistakes: start adopting hybrid monetization strategies now to close the gap.
Thu 04, 2026
Grow Together: Introducing the CAS.AI Referral Program Scale your revenue beyond your own games with the new CAS.AI Referral Program. We’re turning community trust into a powerful third growth engine for mobile developers. How it works: • Earn Passive Income: Receive 1% of your referred partner’s ad revenue every month for a full year. • Performance Boost: Refer five or more active partners in a single month to jump your rate to 1.5%. • Guaranteed Start: Your first month’s bonus is guaranteed, with no revenue thresholds applied. • Simple Setup: Partners just enter your account name when signing up at cas.ai/company. Whether you are a studio founder, a mediation partner, or a publishing expert, you can now turn your professional network into recurring yield. [Read the Full Article] Ready to start earning? Log in to your dashboard to find your account name and start referring today.
Wed 04, 2026
This article breaks down the brutal math: only 1 in 300 indie games reaches $30,000/month, compared to 1 in 10 for publisher-backed titles. The reason comes down to three structural gaps: marketing budgets too small to fuel growth, no predictive analytics to guide user acquisition, and compounding disadvantages in CPI and ARPDAU that make breaking even nearly impossible.
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