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Ülkede aktif müşteri
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Dünya çapındaki oyun konferanslarına aktif olarak katılarak reklamdan para kazanmada başarının sırları hakkında sunumlar yapıyoruz.
White Nights Berlin, 2022
Games Gathering, Kyiv, 2021
Talents in Games (Online), 2022
Mobil oyun geliştiricilerinden neden CAS'ı seçtiklerini doğrudan öğrenin
CEO, Vasilkoff Cy Ltd
«Uygulamamın geliri, CAS’ı entegre ettiğim Haziran 2021’den bu yana 3 kat arttı ve büyümeye devam ediyor.»
CEO, EvKar Games
«Fiyat tabanlarını ve şelaleleri kontrol etmenize gerek yok. Bu yüzden günde 2-3 saat boş zamanımız var. Gerçekten çok iyi.»
Paz 09, 2026
If you are running user acquisition and only checking IAP numbers, you are leaving a pile of money on the table. For games that mix ads and in-app purchases, watching just IAP RoAS is like trying to drive with one eye shut. The campaigns that seem like flops at first glance? Those are often the ones quietly pulling in ad revenue once you look at the full picture. The real problem is when UA and monetization teams are each stuck in their own corner, not sharing what they know. Once you start tracking ad revenue down to each user, everyone finally gets on the same page. Every rewarded video and interstitial can be traced back to its source, so both teams see the whole story: ARPU, LTV, RoAS, all together. Get everyone looking at the same numbers and watch your campaigns start to shine. Stop cutting off your best performers by mistake. Feed impression-level ad revenue into your bidding, dig up those hidden winners, and finally see the real results you have been after.
Pts 09, 2026
High eCPM and low CPI mean nothing for profitability. Both are gross, averaged, and time-lagged. eCPM hides falling…
Sal 09, 2026
By Q3 2026, AI-generated creative isn’t an experiment; it’s the default production method for most UA teams. But that shift created a new bottleneck: not making variants, but deciding what to do with them. Ad accounts that once ran 5-8 creatives now cycle through 30-50, and no human reviewer can keep up with that volume. Studios are pulling ahead, automating not just generation but the decision layer. Their systems flag CTR decay, frequency saturation, and CPM drift before dashboards catch up, then automatically rotate and regenerate creatives. Most teams optimize for install volume because it’s easy to track, but it’s the wrong metric. A creative can win on CPI and still fail on retention and revenue. The real gap is whether studios connect creative performance to downstream monetization, not just installs. Mediation-layer transparency becomes a creative-testing tool, not just a finance metric.
Çar 08, 2026
Your UA team is busy chasing D7 ROAS. Product rolls out new IAP bundles. Ad ops keeps adjusting interstitial floors. Each team is optimizing on its own, and the player ends up stuck in the middle. They get hit with ads before they even see a purchase offer. Or they run into a paywall when all they wanted was a rewarded video. Hybrid monetization tossed out the old playbook. You cannot just pick ads or IAP now. The studios that win in 2026 run both at the same time for every player. Now every user has two lifetime value curves, not one. Mediation decides who sees ads, how often, and under what rules. This piece covers where studios slip up when they try to add hybrid monetization to a UA plan that only thinks about one thing. It shows how one mid-core studio rebuilt its stack using entitlement checks and frequency caps for different player groups. There is also a five-step sequence for setting up mediation without ruining the player experience.
Per 07, 2026
Measuring UA Without IDFA: What Actually Works in 2026 Deterministic tracking is gone. Most UA teams still act as if nothing has changed. IDFA and GAID let marketers pretend they had precision. Last-click attribution just let platforms take credit for organic users. Privacy rules didn’t ruin mobile marketing. They showed how shaky it was all along. Here’s what actually works: SKAdNetwork, Marketing Mix Modeling, incrementality testing, and contextual cohort targeting. Use all four if you want to keep your growth team profitable. Privacy-first programmatic mediation keeps eCPM high without device IDs. Blended CPI is the only KPI that gives you the real picture. If you’re still hoping user-level tracking will return, stop waiting. Here’s what to do instead. Read the full guide
Pts 06, 2026
Non-gaming apps are set to out-earn games in 2025: $85.6 billion versus $81.8 billion. But if you’re leaving most users unmonetized, the headline is irrelevant. Most non-gaming apps blow it in three main ways: They obsess over subscriptions, which only convert 2-5% of users; run lazy, single-format ad stacks; and cling to the myth that better monetization ruins the user experience. It doesn’t. Combine ads and subscriptions. Watch lifetime value jump over 50%. Users who hit rewarded video are 4.5 times more likely to pay. Clearly, the formats work. Hybrid models work. The blueprint is already out there. Gaming has already paid the price to figure this out. Skip the mistakes: start adopting hybrid monetization strategies now to close the gap.
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