World's mobile apps publisher
Clients and studios using our software
Countries our clients work in
Employees
Offices in European cities
Years of experience
We actively participate in international game industry conferences around the world, delivering lectures about the secrets of success in ad monetization
White Nights Berlin`22
Games Gathering, Kyiv`21
Talents in Games, online`22
Hear directly from mobile game developers about why they chose CAS
CEO, Vasilkoff Cy Ltd
«My app`s revenue increased by 3 times. I`ve integrated CAS in June 2021. And it continues to grow»
CEO, EvKar Games
«You don`t need to control price floors and waterfalls. That`s why we have 2-3 free hours per day. It`s really good»
Fri 03, 2026
ILRD isn’t just a setting. It’s the base of your monetization stack. If you’re still looking at yesterday’s aggregate revenue and calling it “performance,” you’re flying blind. In modern user acquisition (UA), seeing $27,000 in daily revenue doesn’t tell you whether your campaigns are profitable, whether your ad frequency test is working, or whether your cheapest advertising channel is quietly hurting lifetime value (LTV). Impression-Level Revenue Data (ILRD), which measures revenue earned per individual ad impression, changes that. It connects every ad impression to a real user, specific device, and the original traffic source, turning return on ad spend (ROAS) optimization, analyzing groups of users over time (cohort analysis), and combining ads with in-app purchases (hybrid monetization) into measurable systems instead of relying on educated guesses. But IRLD isn’t just about turning it on. Waterfall floor math, bidding mechanics, alternative stores like RuStore, and Meta’s platform restrictions can introduce discrepancies that quietly corrupt your signal and your UA decisions. In the full article, we break down what’s normal, what’s fixable, and what’s catastrophic. We also show you how to verify your IRLD before every build. If you’re using target Return on Ad Spend (tROAS) in 2026, this isn’t optional reading.
Fri 02, 2026
ASO and paid user acquisition have merged into a single growth system as store algorithms focus on product quality, Apple expands ad placements, and organic-only strategies lose ground inside the competitive app economy of 2025. Mobile marketing entered 2025 at a crossroads. The rules that governed app growth for years – organic optimization here, paid acquisition there – no longer hold. Apple Search Ads rolled out new placements, user behavior shifted in unexpected ways, and competition intensified across every category. The result? ASO stopped being a standalone discipline practiced in isolation and became inseparable from the entire product and marketing funnel.
Tue 01, 2026
In mobile games, January has long had a reputation as a “dead” month. Once the holidays are over,…
Fri 12, 2025
Mobile game publishing at CAS.AI is built for scaling mobile games with a data-driven system: CPI→ROAS UA, hybrid monetization (bidding + waterfall), ASO A/B tests, and creative iteration. Learn the baseline metrics we require and the workflow we use to scale profitably into Tier-1 geos.
Fri 12, 2025
ASO in 2025 is no longer a checklist but a full growth strategy. This article explains how App Store Optimization really works today, how App Store and Google Play algorithms interpret your metadata and visuals, and why a systematic, data-driven ASO approach has become a competitive advantage. We break down keyword strategy, localization, A/B testing, and the role of tools like ASOMobile in improving app visibility, conversion rates, and organic growth.
Fri 12, 2025
Staged rollouts can distort retention and produce misleading cohort data. Here’s how version mixing happens and how to protect your metrics from false signals.
Please check your email (including spam folders).
If you have received a copy of this message to the e-mail address you provided, your registration is successful.
Your application is being processed.
Our manager will contact you within 48 hours to help you activate your account. Otherwise, please use the help of our support team.
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats
Please check your email (including spam folders).
If you have received a copy of this message to the e-mail address you provided, your registration is successful.
Your application is being processed.
Our manager will contact you within 48 hours to help you activate your account. Otherwise, please use the help of our support team.
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats
Thank you for your submission, we got it!
Our manager will contact you in the next 24 hours at the email address you provided. We appreciate your interest in publishing with us!
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats
Thank you for your submission, we got it!
Our manager will contact you in the next 24 hours at the email address you provided. We appreciate your interest in publishing with us!
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats
