If you’re struggling to get your game noticed or need help to boost your UA campaigns—just like Koray, creator of WarzoneCommander did—CAS.AI can help. Let’s join forces to transform your app into the next big success story.

From Indie Vision to Strategic Success: The Case of Warzone Commander with CAS.AI

Introduction

Indie game developers often face significant challenges in scaling their projects, especially when it comes to monetisation and user acquisition. For Warzone Commander, a tactical strategy game with innovative gameplay and hybrid monetization, the collaboration with CAS.AI turned into a transformative journey. Here's how we helped take this project to the next level.

The Challenge

Before CAS.AI joined the project in March 2024, Warzone Commander faced common issues that many indie developers encounter.

Limited monetization options with a small number of active ad networks.
Suboptimal ad revenue, with an eCPM of $1.5 and monthly revenue barely reaching $418.
User acquisition was underdeveloped, leading to slow growth in installs and visibility.

CAS.AI's Approach

1. Comprehensive Monetization Integration

We implemented the CAS.AI SDK, enabling advanced ad mediation with 14 active networks. This setup drastically improved monetization metrics:

Revenue growth: From $418 to $23,000 per month (+55x).
eCPM increase: From $1.5 to $3.6 (+2.4x).
Ad impressions: From 284k to over 6.37 million (+23x).

2. Tailored User Acquisition (UA) Strategy

Starting from scratch, we built and scaled UA campaigns across platforms like Unity, Mintegral, and Google Ads. By shifting to ROAS-driven campaigns, we achieved remarkable results:

D1 ROAS reached 67% on performance networks and 65% on Google Ads/Facebook.
Over 200,000 installs per month, with key metrics such as CTRs exceeding 7% and CRs reaching 35%.

3. Creative Excellence

Our creative team tested new concepts every three days, identifying top-performing assets that consistently drove high installs and engagement.

4. Issue Resolution and Optimization

When a technical issue caused a 10x drop in installs, our team conducted a thorough audit, released a fix, and boosted installs by 1.8x compared to the pre-issue period.

Monetization Impact

Shifting from an ad-reliant model, we established a hybrid monetization strategy with:

88% revenue from In-App Advertising (IAA) and 12% from In-App Purchases (IAP).
A 4x increase in ad impressions per DAU and plans to further scale IAP to 20% of total revenue.

Key Outcomes

Revenue growth: Increased monthly revenue by 55 times
Profit growth from $400 increased to $7000
ARPDAU improvement: From $0.08–$0.11 to sustainable growth
Install growth: From low visibility to 200k+ installs per month.

What’s Next?

CAS.AI and Warzone Commander are already looking ahead. Plans include introducing immersive ad formats and refining in-app purchase strategies to further boost engagement and revenue.

Want to explore similar success for your project? Learn more about how CAS.AI can transform your game's monetization and growth.

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