If you’re looking to turn your indie game into a thriving business, just like we did for another creator—CAS.AI can help with tailored monetization strategies and data-driven UA. Let’s turn your ambition into a roadmap—and your game into a sustainable success.

How did an ordinary car driving simulator from 5$ become a 72,500€ earner?

Introduction

Gaming income isn’t just about ads anymore. For iOS, up to 40%—and for Android, up to 20%—of total revenue now comes from in-game purchases. As the screenshots show, this project thrives on a balanced mix of IAP and ads across both platforms.

Google Play, September 2023, in-app purchases

App Store, September 2023, in-app purchases

Total revenue from in-game purchases in the two versions of the game (Android and iOS) for 2023.

Let’s take a closer look at how Zafar turned Racing in Car 2021 from a casual release into a revenue-generating success — with a little help from CAS.AI.

Creating a game and monetizing it 4–5$ in a day

Zafar built his driving simulator with a clear vision—but needed support to take it further. After launch, he turned to CAS.AI for help with promotion and monetization—and that changed everything.

Before teaming up with CAS.AI, the initial mediation platform brought in just $4–5/day—with an average eCPM of $1.44, around 3,400 impressions daily, and a 62% fill rate. On April 1, 2021, after integrating CAS.AI mediation for the Android version, the results were immediate. Real-time data showed a spike in both active and new users—marking the start of a strong growth trajectory.

Partnering with CAS.AI brought several benefits:

Monetization model: Hybrid setup combining bidding and waterfall pricing
Integration speed: Completed within just a few hours
Network reach: Connected to 20+ ad networks and 150+ DSPs
App stability: Low crash rate and minimal ANR issues
Support response: Telegram replies within 20 minutes
Optimization approach: Initial A/B testing to identify top-performing setup

Increasing the revenue to €18,000 for the Android game “Racing in Car 2021”

Android revenue boost: Reached €75–80 per day within the first month of monetization. Sustained growth: Revenue continued to climb steadily over time. eCPM performance: Thanks to enhanced mediation, the average eCPM reached €4.

How did our team manage to actively engage users?

Switching to publishing: In May, we shifted to a publishing model—leading to a major revenue jump. Revenue growth: Active user engagement by the publishing team helped double monthly revenue from €1,572.76 in April to €3,680.68 in May. User engagement strategy: Our team boosted user acquisition through A/B icon testing, stock listings, and performance creatives. Icon impact: Simply changing the app icon led to a significant increase in install rate—up to 4.5%. Ongoing collaboration: The partnership with CAS.AI focused on maximizing promotional efficiency. Revenue milestone: By October 2023, this integrated approach consistently generated monthly revenue of €18,000.

What changes have been made to the iOS version of the game on the App Store?

iOS revenue growth: After integrating CAS.AI, daily revenue jumped from €1 to €100. App Store success: The following month saw a major leap—revenue reached a total of €72,500.

Ongoing support: CAS.AI continues to promote “Racing in Car” on the App Store—helping apps stay competitive and relevant. Cross-platform success: Both the Android and iOS versions of “Racing in Car” have delivered strong results. December 2023 revenue: Together, the two platforms generated a combined €64,410—a clear example of what’s possible with the right partner.

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How did an ordinary car driving simulator from 5$ become a 72,500€ earner?

Introduction

Google Play, September 2023, in-app purchases

App Store, September 2023, in-app purchases

Total revenue from in-game purchases in the two versions of the game (Android and iOS) for 2023.

Creating a game and monetizing it 4–5$ in a day

Partnering with CAS.AI brought several benefits:

Increasing the revenue to €18,000 for the Android game “Racing in Car 2021”

How did our team manage to actively engage users?

What changes have been made to the iOS version of the game on the App Store?

Ready to scale?

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Discover Growth Potential with CAS A/B Testing

Ready to scale?

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Thank you for your submission, we got it!