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Artificial Intelligence

9 Posts

Business & Tech

4 Posts

Connectivity

3 Posts

Cybersecurity

10 Posts

Future Tech

9 Posts

Gear

11 Posts

Science

3 Posts

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Artificial Intelligence

9 Posts

Business & Tech

4 Posts

Connectivity

3 Posts

Cybersecurity

10 Posts

Future Tech

9 Posts

Gear

11 Posts

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HOW TO RUN A CORRECT A/B TEST?

Same time
Same app
Similarly sized audiences (50/50% traffic)
DAU ≥ 5.000 users

(otherwise, traffic between networks will be blurred, and eCPM will not be calculated)

If you do not trust some new mediation platform, then:
- run an A/B test on your mid-size app (not the top one)
- at first, assign 20% of traffic to the new platform

DON`T AFRAID TO RUN TESTS