Mobile App Monetization Under Siege: Maturing Algorithms Kill Organic Growth as User Acquisition Takes the Crown
ASO and paid user acquisition have merged into a single growth system as store algorithms focus on product…
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AdTech & Monetization
Mobile App Monetization Under Siege: Maturing Algorithms Kill Organic Growth as User Acquisition Takes the Crown
January, as strong as Black Friday: record UA efficiency at CAS.ai
In mobile games, January has long had a reputation as a “dead” month. Once the holidays are over,…
Mobile Game Publishing: The Growth Workflow We Use at CAS.AI
Mobile game publishing at CAS.AI is built for scaling mobile games with a data-driven system: CPI→ROAS UA, hybrid monetization (bidding + waterfall), ASO A/B tests, and creative iteration. Learn the baseline metrics we require and the workflow we use to scale profitably into Tier-1 geos.
ASO in 2025: How to Make Sure Users Can Actually Find Your App Page
ASO in 2025 is no longer a checklist but a full growth strategy. This article explains how App Store Optimization really works today, how App Store and Google Play algorithms interpret your metadata and visuals, and why a systematic, data-driven ASO approach has become a competitive advantage. We break down keyword strategy, localization, A/B testing, and the role of tools like ASOMobile in improving app visibility, conversion rates, and organic growth.
The Hidden Retention Trap in Staged Rollouts — And How to Fix It
Staged rollouts can distort retention and produce misleading cohort data. Here’s how version mixing happens and how to protect your metrics from false signals.
Mobile Game Publishing Behind the Scenes: How Growth Really Happens
A behind-the-scenes look at mobile game publishing and the real levers of growth. Four case studies show how CAS.AI scales indie games with data-driven strategies.
Make Kids’ Mobile Games They Love to Play: Variety, UX & Monetization
Practical guide to kids mobile games design and monetization — how variety, simple UX, and short sessions help boost engagement and build sustainable revenue for children’s titles.
CAS.AI Method in Action: Reliable, Scalable Mobile Publishing
CAS.AI’s method for mobile publishing and scaling apps: clear KPIs, small UA tests, ILD-driven monetization, and Tenjin analytics. Learn how we validate D0/D7, tune ad mix, and scale reliably across geos and channels.
Kids Mobile Games 2025: How to Win Tough Developer Challenges
Kids Mobile Games in 2025 face opaque discovery and Similar Apps swings—this playbook shows how to grow a kids app with engagement-first design, kid-safe ad cadence, parent-clear ASO, and intent-led cross-promo.
Hybrid Monetization in Mobile Games: A Practical Guide
Hybrid monetization in mobile games done right: formats, safe ad frequency, and Ads/IAP balance that lift ARPDAU without hurting retention.
Racing Growth Blueprint: 7 Proven Ways to Boost D1/D7 & ARPDAU
A practical post-launch blueprint for mobile racers: energize the run, make vehicles real progression, and tune economy to lift D1/D7, imp/DAU, and ARPDAU—no rebuild.
AdMob Android 15 Bug & AppLovin Changes: imp/DAU Down in Aug–Sep 2025
Android 15 AdMob interstitial close-button bug and AppLovin flow tweaks cut retention and imp/DAU in Aug–Sep 2025. We explain causes, impact, and what to do.
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يرجى التحقق من بريدك الإلكتروني (بما في ذلك مجلدات البريد العشوائي).
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Our manager will contact you within 48 hours to help you activate your account. Otherwise, please use the help of our support team.
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats
Thank you for your submission, we got it!
Our manager will contact you in the next 24 hoursat the email address you provided. We appreciate your interest in publishing with us!
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats
Thank you for your submission, we got it!
Our manager will contact you in the next 24 hoursat the email address you provided. We appreciate your interest in publishing with us!
We share useful resources while your application is being processed
Discuss strategies to increase your project's revenue in chats