Ad mediation · eCPM optimization

Your mediation is live.
Getting it right
is a different job entirely.

Getting real eCPM growth from mediation means constant work — tuning bid floors, testing waterfall sequences, analyzing network performance by geo and format, adjusting regularly. Most studios don't have the time. CAS.AI does it for you.

Let CAS.AI manage it See what's involved
5,000+ apps running CAS.AI 1B+ impressions / month +20–30% avg. eCPM gain A/B test — guaranteed or we pay the diff
hero

What it actually takes

You could do this
yourself. Here's what
that looks like.

Mediation platforms give you the tools. They don't manage them for you. Real eCPM growth requires constant, expert attention — and it never stops.

Learn bidding architecture In-app bidding vs. waterfall vs. hybrid — and when each applies to your traffic
Set bid floors by network, geo, and format Wrong floors = impressions unsold or underpriced. Needs recalibration every few weeks.
Monitor fill rates and eCPM by country A network winning Tier 1 might drag down Tier 3. Segmentation takes time to get right.
Run A/B tests on waterfall order Requires correct traffic splits, enough volume per variant, and statistical patience.
Track SDK updates across all connected networks Outdated adapters cause fill drops. Each network releases on their own schedule.
React to seasonal eCPM swings Q4 vs. Q1 demand shifts require different floor strategies. Miss the window, lose revenue.
Do it all again next month Networks change. Traffic changes. What worked in January won't work in June.

Experienced monetization managers spend 10–15 hours per week maintaining a well-optimized mediation stack. Most studios can't afford that headcount.

or
CAS.AI does it
for you — and instead of you.

  • We configure your full mediation stack

  • We monitor and adjust floors and rankings continuously

  • We run A/B tests and interpret the results

  • We keep SDKs and adapters up to date

  • We adjust strategy around seasonal demand shifts

You keep your time

0 hrs/week

spent on mediation management.
You focus on the game — CAS.AI handles everything else.

WHAT WE MANAGE
WHAT WE MANAGE

What we manage for you

Every lever that moves
your eCPM

Bid floor optimization

Floor prices set too low leave money on the table. Too high and impressions go unsold. We tune them by network, format, and geography continuously.

Waterfall sequencing

The order networks are called in directly impacts fill rates and average eCPM. We test and reorder based on real performance data, not assumptions.

Real-time bidding setup

We configure and maintain RTB integrations across demand sources. 1M+ auction requests per second — each one calibrated to win the best price.

Geo and format segmentation

A network strong in the US may underperform in Southeast Asia. We segment your setup so each market gets the right stack.

A/B test design and analysis

We design statistically valid tests, run them on appropriate traffic splits, and make data-driven decisions. No guesswork.

Seasonal strategy adjustments

Q4 CPMs can be 2–3× higher than Q1. We anticipate demand cycles and adjust your setup before the window opens — not after.

+27%

avg. net eCPM gain
vs. prior setup

5,000+

apps with active
CAS.AI management

1M+

RTB requests
per second

0 hrs

you spend on
mediation management

How it starts

Up and running in
days, not weeks

  1. STEP 01

    You connect your app

    Integrate the CAS.AI SDK — if any questions come up along the way, a live technical specialist is available in chat to guide you through the setup.

  2. STEP 02

    We audit your current setup

    Our team reviews your existing mediation configuration and identifies gaps in floor pricing, network coverage, and bidding logic.

  3. STEP 03

    We run a risk-free A/B test

    Your current mediation stays live on 50% of traffic. CAS.AI runs on the other 50%. After two weeks you see both results side by side. If we don't outperform, we pay you the difference.

  4. STEP 04

    We take over ongoing management

    After the switch, CAS.AI manages your entire mediation stack. Floors, network rankings, bidding — continuously optimized by our team.

Zero-risk guarantee

If we earn less
during the A/B test —
we pay the difference.

We compare your current mediation revenue vs. CAS.AI revenue on equal traffic splits over two weeks. If our result is lower, we transfer you the gap. No conditions, no fine print.

  • Specialist available in chat during integration
  • No long-term contract to start the A/B test
  • Your data stays yours at all times
  • SDK adapters: Unity · Flutter · Kotlin · Swift · Construct · Cordova · Unreal

See what your setup is leaving on the table

Your mediation setup.
Or ours.
14 days to find out.

We'll run CAS.AI against your current mediation in a live A/B test — free, with zero changes to your live traffic. The numbers decide.

  • A/B test is free. Your setup stays live throughout.
  • No commitment before you see the results
  • If we lose — we pay you the difference

What are you interested in?

Start seeing results in days, not months.

I'm interested in

6–32 characters · any symbols · no spaces

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  • Phone

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